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Frequently Asked Questions
"How will my customers find my website?"
Search Engine Optimisation (SEO) is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.
It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
NiO consistently ranks on the first page of results across a majority of competitive industries, including Accommodation, Real Estate, Art and Dining, and will include this process as an important facet of your website design.
If you require greater exposure for your site, you may consider supplementing your natural rankings with a Google Adwords campaign, which provides a "pay per click" system, targetting your customers directly, both in terms of where they reside and the terms they are searching for. You set the monthly budget (starting as little as $20 per month), and we manage the account, making sure your campaign remains competitive, while also providing detailed statistics to show how it is performing. Be sure to enquire about Google Adwords when you contact us about your website design.
