These email addresses are a complimentary service provided with your internet contract, which first and foremost provides the physical connection between your computer and the Internet. Even if you create an address that has some relevance to your business, like bullicomputers@bigpond.com, this still does not provide an opportunity for the viewer to find out more about you through your website.
By registering a domain name, such as www.bullicomputers.com.au, you can extend this with a matching email address such as info@bullicomputers.com.au which acts as a magnet for future correspondence, providing an easily remembered identity.
Frequently Asked Questions
"What happens if I have to change my service provider?"
This is a common scenario, which occurs when businesses seek a better deal from another service provider and consequently have their old email address disconnected - there is no way to retain it... it is gone forever. No matter how much preparation you may do, such as emailing all your colleagues and clients to inform them of the new address, this will never account for the all the people who may have your old email address on a card or address book.
Free email accounts like hotmail and yahoo are not as likely to be disconnected but they do diminish your branding and can expose you to an abundance of SPAM (unsolicited mail).
"What are the other advantages?"
The advantages of a matching or branded email addresses are numerous.... they have the power to float above the infrastructure that you create with your ISP - no matter what changes you make with your physical connection, your email will stay the same for life, which assures you of uninterrupted communications with your clients.
The email system provided with NiO Web Hosting comes complete with Webmail, which means you can enjoy the same flexibility as other web based email (such as hotmail), allowing you to securely check email while you are away from the office.
